Stellar Entertainment is proud to announce its exclusive appointment as the Content Service Provider (CSP) for Azerbaijan Airlines (AZAL), the national flag carrier of Azerbaijan. This partnership marks an exciting step forward in AZAL’s mission to elevate the passenger experience through a vibrant inflight entertainment (IFE) strategy that unites Hollywood blockbusters, international favourites, and standout Azerbaijani stories.
As AZAL’s appointed CSP, Stellar will manage the full spectrum of IFE services, including content curation and licensing, metadata and media preparation, and dedicated account management. Working closely with AZAL, we’re delivering a personalised inflight experience that appeals to a broad international audience while honouring Azerbaijan’s rich cultural heritage.
KEY HIGHLIGHTS OF AZAL’S NEW IFE STRATEGY
Showcasing Azerbaijani Content: In a nod to its national heritage, AZAL now features locally produced films and documentaries onboard, showcasing the talents of Azerbaijan’s filmmakers and storytellers. These selections bring the country’s landscapes, voices, and culture to life, creating meaningful connections from the moment passengers board.
Azerbaijani Subtitles on Hollywood Blockbusters: For the first time, major Hollywood studio releases are now subtitled in Azerbaijani, allowing passengers to enjoy global cinema in their native language.
Diverse Global Selections: AZAL’s catalogue features a wide range of international titles, including Hindi dramas, Turkish favourites, Asian cinema, and Russian classics, providing an inclusive journey for all travellers.
- Fresh Entertainment Every Journey: With a regularly refreshed catalogue, passengers can expect something new on every trip. Programming strikes a balance between variety and consistency across both short-haul and long-haul routes.
Sam Allen, Chief Executive Officer at Stellar Entertainment states:
“This collaboration reflects AZAL’s vision to offer passengers something more than just a seat and a screen…it’s about delivering a premium experience that feels personal and culturally relevant. We’re proud to be part of that journey and look forward to supporting AZAL as they expand their global footprint.”
SETTING A NEW STANDARD FOR REGIONAL AND GLOBAL TRAVELERS
Mirjafar Jafarov, Advisor to the President of Azerbaijan Airlines CJSC said:
“At AZAL, we aim to provide passengers with an inflight experience that is both modern and meaningful. Partnering with Stellar allows us to combine global entertainment standards with the richness of Azerbaijani culture, offering a catalogue that inspires, informs, and reflects who we are as a nation. This collaboration is a significant milestone as we continue to expand our network and enhance our service offering.”
This collaboration signals a bold new direction for AZAL, one that combines world-class entertainment with a strong sense of national identity. With Stellar’s support, AZAL is creating a thoughtful and engaging inflight experience that reflects the airline’s values and ambitions.
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